Mother Stockholm

Brand Identity & Voice


Top chefs and restaurateurs Melker Andersson, Danyel Couet and Jonas Svensson of wellknown f12 Restaurant Group,

approached us with an idea for a new restaurant. They had just gotten the lease for a large venue in a brand new building

hosted by Pembroke in downtown Stockholm. RIETZ came along as the partner in developing a concept based on the thought

that a restaurant may care for your well-being even after your visit. The meals were to be all carefully composed to satisfy

your body’s needs aswell as your taste. Gastronomy finally goes healthy. For a name we landed at the ultimate symbol for caring – The Mother. Mother as the caring, mother as in Mother Earth, the mother as the one who always has your well-being in mind.

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