Göta Kanalbolag

Graphic identity and communication program


Göta Canal Company is the oldest state owned company in Sweden. It was formed in 1810 in connection with

the start of the canal construction. The Canal is one of the largest construction projects ever undertaken in

Sweden and. The Göta Canal stretches 190 kilometres and with its 58 locks it connects the west coast with the

east coast. The assignment included the development of an updated logo, graphic identity manual and a

communication platform. Copy and tone-of-voice was as important in order to carry on the historical dignity

of this monument of early engineering.

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