Garantibil

Watch the movie? >https://www.youtube.com/watch?v=Mz3bnUfu6uA
Watch the movie? >https://www.youtube.com/watch?v=zWx76Jl0L80
Watch the movie? >https://www.youtube.com/watch?v=EMKaklcqJKg

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Brand design and communication


Garantibil (Guarantee Car) is a new e-commerce platform aimed to improve the process when buying/selling a used car. Garantibil offers an online-auction aswell as a full inspection and a 2 year guarantee on every car sold through them. As the name imposes, Garantibil gives the buyer a rarely seen security when buying a used car. We provided Garantibil with a logotype based on a cloud on wheels. The cloud is obviously appropriate since the service only exists online. In addition we added the expression Idiotsäker (’idiot proof’) which appears in ads, banners, tvc:s, t-shirts. The logotype itself can be dismounted into a cloud without wheels making it look like a speech bubble from a cartoon which gives the logotype a life of its own. The Creative Vehicle here is obviously the cloud from the logotype along with the word Idiotsäker. The films were produced by FLX and directed by Hans Ingmansson. The creative team also included the strategist/planner/creative Per Robert Öhlin.

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RIETZ.html