Fjällnäs

Brand strategy and graphic identity programme.


Fjällnäs is the oldest and most prominent mountain resort in Sweden. Our assignment was to assist in reinventing its glorious heritage, and turn it into a sophisticated, sustainable and international destination. It was a total make-over including a new brand platform, communication platform and identity (joint assignment with We Recommend) that included everything from tiny details as the guest door key, to the total customer experience and the global web presence. Success didn’t wait too long. When The New York Times published The 44 Places To Go in 2009, Fjällnäs with it’s remote location, arrived at being number six on that list. On top of that Conde Naste Traveller placed Fjällnäs on its exclusive ’Hotlist’.

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